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Today, online dating sites peddle a radical vision: a new future for love as we know it; a more efficient, more targeted way to meet a compatible mate. Forget about hanging out in bars, or volunteering at community functions, or awkwardly asking friends if their friends are single.
Many of the biggest online sites are marketing themselves not just as places to get a date, but as a place to find a lifelong mate.
Online dating sites offer a panacea: a soulmate whose interests, background and disposition are congruent with ours.
And they share some common conceits: that similarity is good for a relationship, and that mathematical algorithms can predict compatibility.
In the Bible, Abraham sends the loyal servant Eliezer to find a suitable wife for his son Isaac, who, at 40, isn’t getting any younger.
Eliezer sets out for Mesopotamia; he returns with the young and virtuous Rebekah, who becomes Isaac’s bride.
On the day of the announcement, the stock price of Inter Active Corp—the parent site of online dating behemoths —dropped by more than two per cent. Over the past two decades, the Internet has become a fixture of the modern-day romance plot.
In the early ’90s, just one per cent of new relationships began online.
And where is the incentive to work through relationship difficulty when it’s so easy to access alternatives?But as dating-through-device becomes a primary medium for romance, it seems likely that our end goal—traditionally commitment, and often marriage—will also change.Online dating has already altered our romantic psyche—most significantly by assuring us that new options are always waiting.By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.
An estimated 30 to 40 million North Americans now use online dating sites.
The dating site e Harmony claims an average of 542 members marry every day in America.